Neo-Nazi site calls New Balance

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A worker inspected and cleaned a New Balance shoe in Lawrence.

Analt-rightwebsite for white supremacists is encouraging its followers to buy shoes from New Balance in a show of solidarity after a company representative said last week that president-elect Donald Trumps victory was good for American manufacturing.

The websiteThe Daily Stormer,which identifies itself as a source for Republican news but is filled with anti-Semitic, pro-Nazi, and white nationalist posts, has declared New Balances line of footwear the Official Shoes of White People.

On Monday, New Balance said it has zero tolerance for bigotry or hate in any form.

New Balance is a values-driven organization and culture that believes in humanity, integrity, community, and mutual respect for people around the world, the Massachusetts-based company said in a statement.

The call of support for New Balance came after Matt LeBretton, the shoemakers vice president of public affairs, praised Trump last week.

LeBrettontold the Wall Street Journalthat a Trump presidency was a move in the right direction.

New Balance quickly came under fire quite literally as patrons burned their shoes or threw them in the trash to protest LeBrettons statement.

The company later clarified that the comment referred to Trumps opposition to the Trans-Pacific Partnership, a proposed international trade agreement shaped by the Obama administration that New Balance said would help its competitors.

New Balance said it had also supported Bernie Sanders and Hillary Clintons positions on trade that focused on US manufacturing jobs.

One of our officials was recently asked to comment on a trade policy that was taken out of context, the company said Monday. We have been, and will always remain, committed to manufacturing in the United States.

While some people destroyed their footwear, Andrew Anglin, founder of the The Daily Stormer, said New Balance apparel could become part of a uniform for followers of the website.

In a Nov. 12 post, Anglin encouraged readers to get on-board with the shoemaker. He said that while he believes New Balances public support for Trump may have been a marketing ploy, it was enough to win the websites backing.

New Balance is making a gesture to support White people and to support US manufacturing. We need to support that, he wrote. I see New Balances now becoming the official shoes of White people. I myself am due a new pair of sneakers.

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Neo-Nazi site calls New Balance official shoes of white people

Neo-Nazi site calls New Balance official shoes of white people

New Balances vice president of public affairs told the Wall Street Journal last week that things are going to move in the right direction under President-elect Donald Trump. As a result, neo-Nazi blogger Andrew Anglin declared the brand the official shoes of white people.

Neo-Nazis have declared New Balance the Official Shoes of White Peoplewapo.st/2gd2XxX

We live in crazy times: Neo-Nazis have declared New Balance the Official Shoes of White People

A comment from a New Balance executive about Trumps stance on trade has set off a truly bizarre reaction.

Just found out new balance is the official neo nazi shoe and I want to sob

I hate to break it to the Neo-Nazis but New Balance has always been the Official Shoes of White People.twitter.com/washingtonpost/status/513

I thought the Chef Curry 2 Lows were the official shoes of white peoplepic.twitter.com/HVPprX3mHP

Dammit! My New Balance shoes are neo nazi endorsed.

We should be boycotting@newbalance! Pro-Nazi=anti-my money!boycottNewBalance

I love New Balance shoes and they are not affiliated with any neo-nazi group. I refuse to believe that.

So now do you get a New Balance tattoo to low key let people know youre a Neo Nazi?

I bet theres at least a few neo-nazis out there like We dont really have to start wearing New Balance now, right?

There are s lot of things I didnt see coming this year. New Balance sneakers become Nazi shoes is just one of them.

Fans of@newbalancedidnt take kindly to the companys support of@realDonaldTrump.twitter.com/i/moments/7967424

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