Nikes American sales grow for the first time in a year

David Jones Mall!Nikes American sales grow for the first time in a year

North American sales for Nike rose 3% in the spring after three straight quarters of falling revenue. North America makes up 40% of the Nikes roughly $36 billion in annual sales, and the company has been overhauling its business model to adapt to a…

NEW YORK (CNNMoney) — Nike is back on track at home.

North American sales rose 3% in the spring after three straight quarters of falling revenue. North America makes up 40% of the Nikes roughly $36 billion in annual sales, and the company has been overhauling its business model to adapt to a shift in the retail environment.

Nike has relied on selling its shoes, clothes, and equipment to sporting goods chains and specialty retailers. That model is under pressure: Partners like Sports Authority have gone out of business in recent years, while traffic has slowed at stores.

Many retailers have turned to steep promotions to drive sales and clear out inventory. That strategy can backfire for Nike, which has dominated the market and pulled in profit by selling shoes at expensive prices.

Adidas sneakers surpassed Nikes expensive Air Jordan brand last year, and Nike has been dialing back on the lines supply to balance inventories and regain pricing power.

Some of Nikes struggles were a function of structural challenges, said Jim Duffy, an analyst at Stifel. Theyve disrupted themselves.

In October, Nike outlined a long-term plan to investors that focused on expanding partnerships with 40 differentiated retailers, down from 30,000.

Nike also said it planned to double digital sales to 30% by 2022, up from 15%, and become nimbler in its supply chain and timelier bringing new shoes to the market to meet fast-changing consumer trends.

The strategy is working. New innovations, including the Air Max 270 and Nike React, have propelled growth.

Most importantly, however, Nikes digital sales grew 15% last quarter to $10.4 billion.

We saw acceleration in digital that, quite frankly, exceeded even our own expectations, CFO Andrew Campion said on a call with analysts Thursday.

Digital sales to consumers soared 34%. Direct-to-consumer sales are important to Nike because it can acquire customer data and can target ads and new products more effectively. They also carry higher margins because Nike doesnt have to give a cut of the sale to retailers,

Partnerships through Facebook and Tmall in China, as well as the Nike website and apps with personal trainers, lifted the digital business.

And Nike made a deal last year with Amazon to begin selling products directly on the site. Our partnership is progressing well, CEO Mark Parker said. Were learning a lot and applying.

Wall Street made a big bet Friday on the companys progress. Nikes stock jumped 12%, and touched an all-time high.

Just dont ask Nike where NBA free agent LeBron James will play next year: Everybody wants to know that question, but I cant give you anymore insight honestly, Parker said on a call with analysts Thursday.

On the call, Nike did not mention recent workplace misconduct issues that have forced out top executives at the company.

-CNNMoneys Paul R. La Monica contributed to this story.

Running Shoes

David Jones Mall?Womens Nike Free 5.0 v2 Running Purple White Red

386161 009 Nike Air Force 1 High Premium King James Black Black NAFO110

429890 003 Women Nike Air Max 2011 Silver Pink AMFW0221

431875 003 Women Nike Air Max 2011 Met Silver Laser Pink Turqouise AMFW0209

Red Women Free Run 6.0 Hand-Made Spiderman Kangaroo Leather Anni

Nike Lunar Hyperdunk X 2012 James Green NZH0622

NIKE ZOOM Kobe Bryant 7 Generations White Black Purple NZH0589

Discount Nike Air Max 2015 Mesh Cloth Mens Sports Shoes – Green Black AL124908

397252-400 Nike Air Max 24 7 Midnight Navy Blue Lacquer AMFM0553

Nike Air Max 2015 Shoes For Women Black White Blue

Nike Air Max 2016 II KPU Womens Running Shoes

Discount Nike Air Max 2015 Mesh Cloth Mens Sports Shoes – Red Silver TY302641

NIKE ZOOM Kobe Bryant 7 Generations Black Yellow NZH0590

Discount Nike Air Max 2015 Mesh cloth Womans Sports Shoes – Black Pink Green GY912840

Nike Outlet

Start your search by typing in the business name below.

YP – The Real Yellow PagesSM- helps you find the right local businesses to meet your specific needs. Search results are sorted by a combination of factors to give you a set of choices in response to your search criteria. These factors are similar to those you might use to determine which business to select from a local Yellow Pages directory, including proximity to where you are searching, expertise in the specific services or products you need, and comprehensive business information to help evaluate a businesss suitability for you. Preferred listings, or those with featured website buttons, indicate YP advertisers who directly provide information about their businesses to help consumers make more informed buying decisions. YP advertisers receive higher placement in the default ordering of search results and may appear in sponsored listings on the top, side, or bottom of the search results page.

From Business: NIKETOWN Seattle is a part of Nike, which is one of the worlds largest marketers of athletic footwear. Founded in 1964, Nike designs athletic, casual and leisure

From Business: Salvatore Ferragamo embodies a combination of the longstanding, expert craftsmanship and creative tradition typical of Made in Italy goods. These are the factors

From Business: Shake a leg & head straight for the fun at your Bellevue Road Runner Sports Store – your new go-to for everything running gear! Get directions here.

From Business: Jos. A. Bank is the leader in menswear retail for 110 years. With stores nationwide, we provide satisfaction-guaranteed quality, expert tailoring and excellent se

From Business: In operation for more than 20 years, The Topline Corporation offers a variety of footwear. It sells products through various retail markets and department stores

Without a doubt the best shopping experience I have ever had!! (and I hate to shop!) I brought my daughter in to purchase her first pair if high hea

From Business: Founded in 1978, Banana Republic is a luxury brand that offers apparel and accessories for men and women. Its stores provide jewelry, shoes and gift items. The st

YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies.

AT&T, the AT&T Logo and all AT&T related marks are trademarks of AT&T Inc. or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Nike Shoes

Just look for the unmistakable swoosh and youll find the Nike shoes youre looking for, guaranteed. Your search for the broadest selection ofNike Air Maxand other product lines ends here, with everything fromrunning shoestocomfort sandals and nike slides, for women, men, little girls and big boys, all right here.

Mens Lunar Fingertrap TR X-Wide Training Shoe

Mens Nike SB Portmore II Ultralight Skate Shoe

Mens Nike SB Portmore II Solar Canvas Skate Shoe

Mens Nike SB Portmore II Solar Canvas Skate Shoe

Mens Nike SB Solarsoft Portmore II Suede Skate Shoe

The biggest lifestyle and athletic brand in the world didnt end up that way overnight. There was a time when no one was looking for Nikes. But that has all changed, and now customers all over the world, young and old, are ready for the latestNike Flexfor getting in shape, or the newestNike high top shoesfor swaggy style. Many iconic NBA stars and young upstart players alike wearNike basketball shoeswhen they hit the gym. Its all in the swoosh, the unmistakable symbol. Whether you see it on abackpackor on a piece of clothing or footwear, you know it means quality, great construction, and iconic and timeless style. Whether youre looking to work out or hang out, this long-standing brand has something for you. Check out our selection ofNike running shoeswhen youre ready to hit the road or the trail. Prefer the indoors? Hit the gym inNike training shoes.

*By entering my email address, I certify that the information I am providing is accurate and that I am at least 18 years of age.